Expensive
Button

Eight lanes · one global button

Pick your fight

Every verified takeover chooses one public category. Become that lane's champion, keep climbing the all-time records, and still control the only button that matters.

0/8

categories have a verified champion

Category championship

AI & Dev Tools

Models, agents, infrastructure, APIs, and tools for builders.

Champion spot open.

The first verified owner in this lane becomes permanent #1.

Category championship

SaaS

Software products competing for the most obvious button on the internet.

Champion spot open.

The first verified owner in this lane becomes permanent #1.

Category championship

E-commerce

Stores, products, marketplaces, and direct-to-consumer brands.

Champion spot open.

The first verified owner in this lane becomes permanent #1.

Category championship

Creators

Independent creators, newsletters, communities, and personal brands.

Champion spot open.

The first verified owner in this lane becomes permanent #1.

Category championship

Agencies

Creative, growth, development, and professional service teams.

Champion spot open.

The first verified owner in this lane becomes permanent #1.

Category championship

Travel

Destinations, hospitality, tours, transport, and travel technology.

Champion spot open.

The first verified owner in this lane becomes permanent #1.

Category championship

Games

Games, studios, playful experiments, and entertainment projects.

Champion spot open.

The first verified owner in this lane becomes permanent #1.

Category championship

Wildcard

Everything lawful that refuses to fit neatly into another lane.

Champion spot open.

The first verified owner in this lane becomes permanent #1.

Choose at checkout

Take the global button. Claim a category.

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