Last updated 2 September 2026

Terms of Service

These terms govern access to and paid use of The Internet's Most Expensive Button (the “Service”). By creating a checkout or completing a purchase, you agree to these terms, the Rules, and the Privacy Policy.

1. Operator

The Service is operated by Touristas Technologies, based in Sifnos, Greece (“we”, “us”, “our”). The current operator and contact information appears in the Legal Notice.

2. What you purchase

A takeover is a paid advertising service. After Polar confirms a valid payment, your submitted name, logo, message, button label, and destination may become the one public owner of the button. The button displays your call-to-action copy and redirects visitors to that destination until another valid buyer completes a higher-priced takeover or the placement is removed under these terms.

A purchase does not guarantee a minimum ownership period, impressions, clicks, customers, revenue, publicity, search ranking, or any other commercial result. Another person may outbid you immediately.

Verified takeover sequence numbers 1 through 100 may display a numbered “Founding 100” mark on supported public receipts and promotional assets. The sequence is assigned only when the ownership transaction commits. The mark is recognition within the Service, not equity, a security, a prize, transferable property, an endorsement, or a promise of present or future economic value.

3. Eligibility and authority

• You must be at least 18 years old and legally able to enter a contract.
• If you buy for a company or another person, you confirm that you are authorized to act for them.
• You must own or be authorized to promote the submitted destination, brand assets, and message.
• You may not use the Service where sanctions or other applicable law prohibit the transaction.

4. Pricing, checkout, taxes, and activation

The authoritative minimum is calculated on our server as the current public value plus the configured increment. You may voluntarily choose an exact higher takeover amount through the Service. If that payment remains valid and wins, the full verified amount becomes the new public value. A higher voluntary amount does not guarantee any minimum duration, traffic, result, or refund right.

The minimum can change if another takeover completes first. Checkout is provided by Polar, which acts as Merchant of Record for the transaction and handles payment collection, applicable sales taxes, receipts, and invoices under its own terms.

Ownership changes only after our server receives and verifies Polar's signed payment event. A checkout page, authorization, receipt screen, or browser redirect alone does not transfer ownership.

5. Competing payments and stale checkouts

Two buyers can occasionally open checkout at the same price. The first payment that is validly confirmed against the locked live price wins. A later payment that no longer satisfies the live minimum is marked for review and refund; it does not displace the newer owner. Refund processing time depends on Polar and the buyer's payment provider.

6. Immediate performance and EU withdrawal rights

By checking the acknowledgement before checkout, you expressly request that the advertising service begin immediately after verified payment, before any statutory withdrawal period has expired. If you are an EU/EEA consumer and withdraw after performance has begun, you may be required to pay a proportionate amount for the service already provided. Where the service has been fully performed after your prior express request and acknowledgement, your withdrawal right may end to the extent permitted by law.

Nothing in these terms removes a mandatory consumer right that cannot legally be waived. To exercise a statutory right, use the contact route in the Legal Notice and include the checkout or order identifier.

7. Refunds

Except for a stale-checkout conflict, a refund we voluntarily approve, a refund initiated by Polar, or a mandatory legal right, payments are generally final because public placement begins immediately. Being outbid, receiving fewer clicks than hoped, dislike of recorded click counts, or lack of commercial results does not by itself create a refund entitlement.

8. Submitted content

You remain responsible for your content and destination. You grant us a worldwide, non-exclusive, royalty-free license to store, resize, reproduce, display, and archive the submitted name, logo, message, button label, destination, and related public metadata as needed to operate, moderate, document, and promote the Service.

If you create a personalized challenge page, you remain responsible for the public-facing name you enter and grant us the same limited license to place it in the challenge URL, page, and social preview. Challenge content must follow the Rules and may be removed or disabled after a valid complaint or moderation review.

Each verified takeover may receive a permanent public ownership-receipt URL containing its price, dates, status, click count, rank, submitted content, and a sponsored link to its destination. A receipt can remain visible and indexable after ownership ends, but permanence is an operating intention—not a guarantee that any page, link, or Service will exist forever. We may remove, relabel, or disable archived content for legal, safety, technical, or moderation reasons.

You warrant that the content is accurate, lawful, not misleading, and does not violate intellectual-property, privacy, publicity, advertising, consumer-protection, or other rights.

9. Prohibited content and moderation

Prohibited uses include malware, phishing, impersonation, fraud, hate or harassment, illegal goods or services, explicit sexual content, exploitation, counterfeit goods, unlicensed regulated activity, deceptive redirects, link shorteners that hide the destination, and infringement of third-party rights. The full operational restrictions are in the Rules.

We may refuse, pause, edit, hide, or remove a placement when reasonably necessary for safety, legal compliance, platform integrity, a rights complaint, payment risk, or reputational risk. Where removal results from your breach, a refund is not guaranteed except where mandatory law requires one.

10. Click counts and third-party sites

Click counts are first-party operational measurements with short-window deduplication. Bots, privacy tools, network conditions, abuse controls, and technical errors can affect them. Counts are informational estimates, not audited advertising reports.

For ordinary destination URLs, we may add missing UTM attribution values to outbound button clicks while preserving existing buyer-supplied UTM values. Signed or tokenized URLs can be left unchanged. This attribution does not guarantee that any analytics provider will record, classify, or reconcile a visit in a particular way.

The button leads to a third-party destination controlled by its owner. We do not endorse, verify, or accept responsibility for that destination, its claims, security, availability, products, or privacy practices.

11. Availability and changes

The Service is provided on an “as available” basis. We may update the design, increment, rules, abuse controls, processors, or functionality. We may suspend the Service for maintenance, security, legal, payment-provider, or infrastructure reasons. Material term changes apply prospectively unless a change is required by law or necessary to address abuse or security.

12. Liability

To the maximum extent allowed by law, we are not liable for indirect or consequential loss, lost profits, lost opportunities, loss of goodwill, or third-party conduct. For claims connected to a specific purchase, our aggregate contractual liability is limited to the amount paid for that purchase. These limits do not apply where liability cannot legally be excluded or limited, including liability for fraud, intent, gross negligence, or injury where applicable law provides otherwise.

13. Governing law

These terms are governed by Greek law. Mandatory protections of a consumer's country of residence continue to apply where they cannot be displaced. For business users, courts with jurisdiction at our place of establishment in Greece have exclusive jurisdiction to the extent permitted by law.

14. General

If a provision is unenforceable, the remaining provisions remain effective. Failure to enforce a provision is not a waiver. These terms, the Rules, Privacy Policy, and checkout information form the agreement for the Service.

Important: This operational policy is designed for the current product and EU-facing launch, but it is not a substitute for advice from a Greek lawyer or accountant.